{
    "1986": {
        "id": 1986,
        "type": "sfwd-courses",
        "title": "Analysing Financial Statements (Stocks) with Eleanor Kigen, CFA",
        "body": "Learn How to Evaluate Companies and Invest With Confidence - Not Guesswork\n\nWho This Course Is For\n\nThis course is for individuals who want to invest in stocks with clarity and confidence, whether they are just getting started, have invested before but felt unsure, or have relied on tips, hype, or headlines rather than real understanding.\n\nIt is designed for anyone who wants to make intentional investment decisions today that support long-term wealth creation, steady growth, and reduced anxiety around the stock market.\n\nWhat You’ll Learn\n\nWhat financial statements really tell you beyond “the company made billions”\n\nHow to read and connect the income statement, balance sheet, and cash flow statement without getting overwhelmed\n\nHow to compare companies within the same industry and spot meaningful trends over time\n\nHow to assess whether a company is growing, stable, overvalued, or struggling\n\nHow to understand key ratios such as profitability, return on equity, debt levels, and valuation\n\nHow to identify common red flags like shrinking margins, rising debt, weak cash flows, or declining revenues\n\nHow to think about stocks as part of a diversified portfolio rather than a quick-money tool\n\nHow to reduce fear, hype, and emotional decision-making when investing in equities\n\nWhat’s Included\n\nGuided video lessons led by experienced investment professionals\n\nClear, practical explanations using real Kenyan market examples\n\nSimple frameworks for analyzing companies step by step\n\nTools to help you think critically about stocks before you invest\n\nAccess to future updates and additional learning resources",
        "materials_text": "",
        "links": []
    },
    "1988": {
        "id": 1988,
        "type": "sfwd-courses",
        "title": "Core Values & Your Money with Frank Kitonga",
        "body": "Who This Course Is For\n\nThis course is designed for individuals who:\n\nStruggle with financial discipline, despite knowing what they should do\n\nFeel stuck in repeating money patterns (overspending, debt cycles, poor decisions)\n\nWant to understand the “why” behind their money behavior, not just budgeting tips\n\nAre seeking to align their financial decisions with their personal values\n\nDesire to make clear, confident money decisions without guilt, pressure, or comparison\n\nAre open to self-reflection, growth, and behavior change, not just information\n\nBelieve money should serve a bigger purpose — family, faith, integrity, impact, legacy\n\nThis is especially valuable for professionals, entrepreneurs, and purpose-driven individuals who want their money choices to reflect who they truly are, not external pressure.\n\nWhat You’ll Learn\n\nUnderstand why money behavior is 80% values and behavior, not knowledge\n\nIdentify their core personal values and how they were formed\n\nRecognize how values silently drive:\n\nSpending habits\n\nDebt decisions\n\nLifestyle choices\n\nEthical financial decisions\n\nDistinguish between:\n\n“Nice-to-have” values\n\nTrue core values that guide decisions under pressure\n\nLearn why it’s too late to define values in moments of temptation or crisis\n\nApply practical tests to validate real values, including:\n\nMoney pressure tests\n\nTime (future) tests\n\nCompetitive disadvantage tests\n\nUnderstand how values sit at the core of behavior, skills, decisions, and environment\n\nLearn how clear values make decision-making easier, faster, and more consistent\n\nBegin aligning future money decisions with values instead of emotion, fear, or social comparison\n\nWhat’s Included\n\nFull video recording of the live session: Core Values & Your Money\n\nGuided teaching and real-life case stories illustrating values-based money decisions\n\nValues identification exercise to help participants clarify their personal core values\n\nInteractive discussion moments and reflection prompts from the live session\n\nValues hierarchy framework showing how values influence behavior and money habits\n\nPractical tools participants can reuse to test future financial decisions against their values",
        "materials_text": "",
        "links": []
    },
    "2039": {
        "id": 2039,
        "type": "sfwd-courses",
        "title": "Crypto Basics with Timothy Mruttu",
        "body": "Who This Course Is For\n\nThis course is for individuals who are curious about cryptocurrency and blockchain but feel unsure, intimidated, or cautious about getting involved.\n\nIt is designed for anyone who wants to understand what crypto really is, whether it fits into their financial life, and how to engage thoughtfully - without chasing trends, following hype, or risking money they don’t understand.\n\nWhat You’ll Learn\n\nWhat blockchain and cryptocurrency actually are beyond headlines, price charts, and social media noise\n\nHow crypto works in simple terms, including Bitcoin, Ethereum, and smart contracts\n\nThe difference between store-of-value assets and speculative tokens\n\nHow crypto fits (or doesn’t fit) into a broader financial plan and investment strategy\n\nReal-world use cases of blockchain beyond trading - finance, contracts, land, insurance, and business\n\nKey risks to understand, including volatility, regulation, security, and scams\n\nHow to think clearly about crypto so decisions are driven by understanding, not fear of missing out\n\nWhat’s Included\n\nGuided video lessons led by experienced blockchain practitioners\n\nPlain-language explanations designed for beginners\n\nPractical examples from real markets and real experiences\n\nSimple frameworks to help you assess risk, purpose, and suitability\n\nAccess to future updates and additional learning resources",
        "materials_text": "",
        "links": []
    },
    "10": {
        "id": 10,
        "type": "sfwd-courses",
        "title": "Investable",
        "body": "Over the next few weeks we’ll break down a system that gives you the confidence to make an investment plan, putting you in control of your financial security.\n\nWelcome to Investable!\n\nI am so thrilled to have you here. Congratulations for making the decision to grow your investment knowledge and skills.\n\nThe Investable Team has curated, personalized and organized  a system to build an investment plan that I, Rina Hicks, will guide you through over the next 5 weeks. \n\nWhat does financial freedom mean to you?\n\nHave you thought through your big WHY?\n\nDO you struggle to figure out the right investment opportunities to invest so that you can reach your goals?\n\nThrough this course you will develop a plan for wealth creation that is liked to your values and goals. I shall take you through how to align investment opportunities with your goals and by the end of the programme you will be equipped to begin or enhance your investment journey.\n\nWe get REALLY practical by sharing case studies, exploring different scenarios and making the content extremely easy to understand. \n\nOnce again, welcome and enjoy!",
        "materials_text": "",
        "links": []
    },
    "1984": {
        "id": 1984,
        "type": "sfwd-courses",
        "title": "Planning for Retirement with Dr. Edward Odundo",
        "body": "Real-Life Guidance to Help You Retire with Dignity, Health, and Financial Stability\n\nWho This Course Is For\n\nThis course is for individuals who want to prepare for retirement realistically and responsibly, whether they are in their 20s, 30s, 40s, or approaching retirement and feel unsure, unprepared, or overwhelmed by the decisions ahead.\n\nIt is designed for anyone who wants to make intentional choices today so they can retire with dignity - with medical cover, steady income, peace of mind, and strong personal relationships, not regret or crisis.\n\nWhat You’ll Learn\n\nWhat retirement planning really involves beyond “saving money” or having a pension\n\nHow to think about retirement from a real-life perspective - health, liquidity, lifestyle, and family\n\nWhy post-retirement medical cover is essential and how to plan for it early\n\nHow to assess your current situation honestly and plan based on your age, income, and timeline\n\nHow pensions, annuities, drawdowns, and provident funds actually work in practice\n\nHow to plan for steady monthly income, not just lump sums\n\nPractical ways to reduce uncertainty, stress, and fear around retirement decisions\n\nCommon mistakes retirees make - and how to avoid them while you still have time\n\nWhat’s Included\n\nGuided video lessons based on real Kenyan retirement experiences\n\nPractical explanations using clear, everyday language\n\nSimple frameworks to help you plan medical cover, income, and lifestyle\n\nReflection prompts to help you make decisions that fit your life, not someone else’s\n\nAccess to future updates and additional learning resources",
        "materials_text": "",
        "links": []
    },
    "1991": {
        "id": 1991,
        "type": "sfwd-courses",
        "title": "Retirement Benefits Options with Joseph Njuguna",
        "body": "Who This Course Is For\n\nThis course is for individuals who want to retire with predictable, sustainable income, whether they are early in their careers, self-employed, or approaching retirement and feel uncertain about pensions, annuities, or long-term financial security. It is designed for anyone who wants to make intentional choices today to support financial independence and dignity later in life.\n\nWhat You’ll Learn\n\nWhat retirement benefits really involve beyond simply “saving money”\n\nHow to set realistic retirement goals based on lifestyle, health, and income needs\n\nHow to plan for future needs such as living costs, medical expenses, and housing\n\nPractical ways to build and grow retirement income using pensions, annuities, and drawdowns\n\nHow to reduce uncertainty and costly mistakes around taxation, cash withdrawals, and retirement decisions\n\nWhat’s Included\n\nGuided video lessons explained in clear, practical language\n\nSimple tools to estimate retirement income and savings targets\n\nFrameworks for choosing between cash, annuities, and income drawdown\n\nAccess to future updates and additional retirement planning resources",
        "materials_text": "",
        "links": []
    },
    "2000": {
        "id": 2000,
        "type": "sfwd-lessons",
        "title": "Analysing Financial Statements (Stocks)",
        "body": "",
        "materials_text": "",
        "links": []
    },
    "14": {
        "id": 14,
        "type": "sfwd-lessons",
        "title": "Chapter 1 – Principle of Seed & Fruit",
        "body": "",
        "materials_text": "",
        "links": []
    },
    "16": {
        "id": 16,
        "type": "sfwd-lessons",
        "title": "Chapter 2 – Discovering Your Why",
        "body": "",
        "materials_text": "",
        "links": []
    },
    "18": {
        "id": 18,
        "type": "sfwd-lessons",
        "title": "Chapter 3 – Categorising Your Goals into Baskets",
        "body": "",
        "materials_text": "",
        "links": []
    },
    "21": {
        "id": 21,
        "type": "sfwd-lessons",
        "title": "Chapter 4 – Investing Options Based on your Goals",
        "body": "In this chapter, we introduce the main asset classes and show you how you can potentially classify all the assets you own within three distinct baskets that we covered in Chapter 3.\n\nWe explain cash and cash like assets and how to use them\n\nFixed Income Investments\n\nEquities\n\nAlternative Investments\n\nWe review the assets would be allocated to each of the baskets and how to deal with the different needs and goals we have.\n\nAdditional Resources:\n\nWe build on the workbook from Chapter 3 to categorize your goals into baskets, and create an investment plan. \n\nThe Investable Wealth Management tool will help you keep track of your investments.\n\nA compound interest calculator that you can tinker with to figure out how much you should invest to get to your goal.\n\nA glossary to help break down the technical terms.\n\nA short quiz to help you confirm whether you have understood the concepts shared.\n\nDesktop \n\nPDF Buddy\n\nMobile & Tablet\n\nXodo PDF Reader & Editor\n\nPDFelement Android App - best for iOS\n\nOnline\n\nUsing Google Docs\n\nSmall PDF\n\nSejda\n\nDocFly PDF Editor\n\nAdobe Fill and Sign\n\nFoxit MobilePDF\n\nOfficeSuite : Free Office + PDF Editor\n\nAbleWord PDF Editor\n\nUsing Microsoft Word\n\nTip: Here are some free resources you can use to write notes on the PDFs",
        "materials_text": "Download the material here to apply the insights to yourself\n\nInvestable Wealth Management Worksheet\nRisk -Return Graph\nGoal Setting and Creating an Investment Plan\nInvestable Glossary",
        "links": [
            {
                "url": "https://academy.moneywise.co.ke/wp-content/uploads/sites/2/2025/06/Investable_Wealth_Management_Worksheet.xlsx",
                "text": "Investable Wealth Management Worksheet"
            },
            {
                "url": "https://academy.moneywise.co.ke/wp-content/uploads/sites/2/2025/06/Risk-Return-Graph.pdf",
                "text": "Risk -Return Graph"
            },
            {
                "url": "https://academy.moneywise.co.ke/wp-content/uploads/sites/2/2025/06/Goal-Setting-and-Creating-an-Investment-Plan.pdf",
                "text": "Goal Setting and Creating an Investment Plan"
            },
            {
                "url": "https://academy.moneywise.co.ke/wp-content/uploads/sites/2/2025/06/Investable-Glossary.pdf",
                "text": "Investable Glossary"
            },
            {
                "url": "https://africaspocket.com/calculators",
                "text": "compound interest calculator"
            },
            {
                "url": "https://smallpdf.com/edit-pdf",
                "text": "Small PDF"
            },
            {
                "url": "https://www.sejda.com/",
                "text": "Sejda"
            },
            {
                "url": "https://www.docfly.com/edit-pdf",
                "text": "DocFly PDF Editor"
            },
            {
                "url": "https://play.google.com/store/apps/details?id=com.adobe.fas",
                "text": "Adobe Fill and Sign"
            }
        ]
    },
    "23": {
        "id": 23,
        "type": "sfwd-lessons",
        "title": "Chapter 5 – Making It Practical",
        "body": "Let’s get practical!\n\nWe break down case studies to help you understand how to make investment decisions in different circumstances, and as your life changes.\n\n We break down 2 case studies:\n\nDan Kazi\n\nJosephine Ninja\n\nThese case studies are designed to help you understand how to make investment decisions in different circumstances and as your life changes.\n\nAdditional resources: \n\nDownload notes to go along with each case study in the downloadable section.\n\nTip: Here are some free resources you can use to write notes on the PDFs\n\nDesktop\n\nUsing Microsoft Word\n\nPDF Buddy\n\nAbleWord PDF Editor\n\nMobile & Tablet\n\nOfficeSuite : Free Office + PDF Editor\n\nXodo PDF Reader & Editor\n\nFoxit MobilePDF\n\nPDFelement Android App - best for iOS\n\nAdobe Fill and Sign\n\nOnline\n\nDocFly PDF Editor\n\nUsing Google Docs\n\nSejda\n\nSmall PDF",
        "materials_text": "",
        "links": [
            {
                "url": "https://play.google.com/store/apps/details?id=com.adobe.fas",
                "text": "Adobe Fill and Sign"
            },
            {
                "url": "https://www.docfly.com/edit-pdf",
                "text": "DocFly PDF Editor"
            },
            {
                "url": "https://www.sejda.com/",
                "text": "Sejda"
            },
            {
                "url": "https://smallpdf.com/edit-pdf",
                "text": "Small PDF"
            }
        ]
    },
    "1996": {
        "id": 1996,
        "type": "sfwd-lessons",
        "title": "Core Values & Your Money",
        "body": "",
        "materials_text": "",
        "links": []
    },
    "2040": {
        "id": 2040,
        "type": "sfwd-lessons",
        "title": "Crypto Basics",
        "body": "",
        "materials_text": "",
        "links": []
    },
    "20": {
        "id": 20,
        "type": "sfwd-lessons",
        "title": "Lesson",
        "body": "",
        "materials_text": "",
        "links": []
    },
    "1998": {
        "id": 1998,
        "type": "sfwd-lessons",
        "title": "Planning for Retirement",
        "body": "",
        "materials_text": "",
        "links": []
    },
    "1994": {
        "id": 1994,
        "type": "sfwd-lessons",
        "title": "Retirement Benefits Options",
        "body": "",
        "materials_text": "",
        "links": []
    },
    "49": {
        "id": 49,
        "type": "sfwd-topic",
        "title": "Aspirational Basket",
        "body": "",
        "materials_text": "",
        "links": []
    },
    "36": {
        "id": 36,
        "type": "sfwd-topic",
        "title": "Categorizing your Goals into Baskets",
        "body": "In this chapter we discuss the importance of thinking about our assets as one full strategy, including evaluating risks in the different opportunities that you are considering. \n\nHere is how we will approach answering the question “Where do I begin when it comes to investing?”:\n\nYou will learn how to align your financial life and investments to your goals\n\nYou will understand the three things that your portfolio of assets must achieve to ensure a secure future\n\nWe share a framework that you can use to think through your goals in an easy and structured way so nothing gets forgotten\n\nWe practically review how to create a strategy to ensure that you select investments that are aligned to your needs\n\nAdditional resources\n\nWe have a workbook that you can use to list your goals, prioritize them and begin to create your own investment profile. \n\nSpend some time thinking through your goals and if you are married, ask your partner to also think through theirs and take sometime to discuss and align your goals so that you can develop one united strategy for all your goals.\n\nA short quiz to help you confirm whether you have understood the concepts shared.\n\nTip: Here are some free resources you can use to write notes on the PDFs",
        "materials_text": "Download the material below to apply the insights to yourself\n\nGoal Setting and Creating an Investment Plan\n\n \nInvestable Wealth Management Worksheet",
        "links": [
            {
                "url": "https://academy.moneywise.co.ke/wp-content/uploads/sites/2/2025/06/Goal-Setting-and-Creating-an-Investment-Plan.pdf",
                "text": "Goal Setting and Creating an Investment Plan"
            },
            {
                "url": "https://academy.moneywise.co.ke/wp-content/uploads/sites/2/2025/06/Investable_Wealth_Management_Worksheet.xlsx",
                "text": "Investable Wealth Management Worksheet"
            }
        ]
    },
    "52": {
        "id": 52,
        "type": "sfwd-topic",
        "title": "Dan Roleplay",
        "body": "",
        "materials_text": "Download the material below to apply the insights to yourself\nDan Kazi Investment Profile",
        "links": [
            {
                "url": "https://academy.moneywise.co.ke/wp-content/uploads/sites/2/2025/06/Investment-Profile-1_-Dan-Kazi.pdf",
                "text": "Dan Kazi Investment Profile"
            }
        ]
    },
    "31": {
        "id": 31,
        "type": "sfwd-topic",
        "title": "Discovering Your Why",
        "body": "This chapter will help you identify your values and your big ‘WHY’.  If you don’t examine the correspondence of your actions with your values, you may end up having your actions controlled by immediate concerns and instant gratification instead.\n\nIn this chapter you will, \n\nHave an opportunity to reflect on your life and go through an exercise that will help you clarify what your values are. So that you can choose values that are incorporated into the fabric of who you are.\n\nDiscover that staying true to your values will renew your passion and give you a filter to make better decisions.\n\nCarry out an exercise that will help you discover your values, which is the first step in discovering your purpose. \n\nAdditional resources:\n\nValues clarification exercise that helps you narrow down your core values.",
        "materials_text": "Download the material below to apply the insights to yourself\nValues Clarification Exercise",
        "links": [
            {
                "url": "https://academy.moneywise.co.ke/wp-content/uploads/sites/2/2025/06/Values-Clarification-Exercise_Edited.pdf",
                "text": "Values Clarification Exercise"
            },
            {
                "url": "http://academy.moneywise.co.ke/wp-content/uploads/sites/2/2025/06/Values-Clarification-Exercise_Edited.pdf",
                "text": "Values clarification exercise"
            }
        ]
    },
    "27": {
        "id": 27,
        "type": "sfwd-topic",
        "title": "Earning Curves Explained",
        "body": "Earning Curves – these are curves that we use to show typical changes in income levels with age. There are 3 main earnings curves.\n\n Curve #1 – is where one receives a high income while young and the income reduces with age. This curve would typically be seen in those who inherit money, entertainers (music, film) fashion models, professional athelets and sports men and women. These people generally earn a lot of money early in life, and when their career comes to an end, if they have not invested well, or if they manage their finances poorly, their money dwindles over time.\n\nCurve #2 – This curve represents the typical earning cycle of majority of people who are employed. Those who are employed earn most of their money while working. Then when they retire, their earnings drop significantly. Millions of people have jobs that they rely on day to day, month to month with very little savings to fall back on. Unfortunately, most Africans invest in their children’s education and hope that their children and other family members will take care of them financially when they are unable to do so themselves.\n\nCurve #3 – Those who have this earning curve begin with nothing and their wealth increases every passing year. Although they may have ups and downs, their wealth increases even after they stop working and they often leave generational wealth for their families. \n\nThose who have this earning curve begin with nothing and their wealth increases every passing year.",
        "materials_text": "",
        "links": []
    },
    "40": {
        "id": 40,
        "type": "sfwd-topic",
        "title": "Investing Options Based on Goals",
        "body": "",
        "materials_text": "",
        "links": []
    },
    "54": {
        "id": 54,
        "type": "sfwd-topic",
        "title": "Josephine Roleplay",
        "body": "",
        "materials_text": "Download the material below to apply the insights to yourself\nJosephine Ninja Investment Profile",
        "links": [
            {
                "url": "https://academy.moneywise.co.ke/wp-content/uploads/sites/2/2025/06/Investment-Profile-2_-Josephine-Ninja.pdf",
                "text": "Josephine Ninja Investment Profile"
            }
        ]
    },
    "47": {
        "id": 47,
        "type": "sfwd-topic",
        "title": "Life-enhacing Goals",
        "body": "",
        "materials_text": "",
        "links": []
    },
    "42": {
        "id": 42,
        "type": "sfwd-topic",
        "title": "Risk is a Key Consideration",
        "body": "",
        "materials_text": "",
        "links": []
    },
    "29": {
        "id": 29,
        "type": "sfwd-topic",
        "title": "Rose’s Story",
        "body": "Rose grew up in a loving home with three sisters, but her life changed dramatically when her father was paralyzed in a work-related accident in Zambia, which led to family challenges and financial strain.\n\nHer investment strategy involved careful due diligence, including verifying land ownership, praying for guidance, and finding affordable payment plans.\n\nToday, Rose owns land in various locations and is worth over 100 million Shillings, which funds her lifestyle and allows her to run an organization supporting orphans without drawing a salary.\n\nHer key lessons include finding your purpose, conducting thorough due diligence, preserving capital, and investing long-term to generate sustainable income.",
        "materials_text": "",
        "links": []
    },
    "44": {
        "id": 44,
        "type": "sfwd-topic",
        "title": "Security Basket",
        "body": "",
        "materials_text": "",
        "links": []
    },
    "33": {
        "id": 33,
        "type": "sfwd-topic",
        "title": "Stay True to Your Values: Live Authentically",
        "body": "In this lesson, we dive deep into the crucial concept of living authentically by staying true to your core values. Through a powerful personal narrative, Rina shares her own journey of prioritizing family over conventional expectations, demonstrating how understanding and honoring your values can lead to profound life changes and personal fulfillment.\n\nDrawing from her experience of moving closer to work to spend more quality time with her children, she illuminates the importance of aligning your daily actions with your deepest beliefs.\n\nThe video offers practical wisdom on discovering your purpose, making intentional decisions, and creating harmony between your ideal self and real self. Learners will be challenged to reflect on their own life choices, understand that money is merely a tool for achieving their mission, and learn how embracing their core values can provide clarity, peace, and a renewed sense of passion.",
        "materials_text": "",
        "links": []
    },
    "25": {
        "id": 25,
        "type": "sfwd-topic",
        "title": "The Principle of Seed & Fruit",
        "body": "The ultimate goal is for you to end up creating wealth that lives beyond you, enabling you to leave an inheritance for your grandchildren. \n\nHere is what you will learn:\n\nThe income that you receive is seed. To have a harvest, we must first sow seed, and on good soil. You will learn how to fund your lifestyle.\n\nYou will discover the earning curves that exist\n\nWe will take you through Rose’s story as an example of how one can generate cash flows that can fund their lifestyle.\n\nAdditional resources: \n\nClick here to listen to Rose tell her story. \n\nA short quiz to help you confirm whether you have understood the concepts shared.",
        "materials_text": "",
        "links": []
    },
    "35": {
        "id": 35,
        "type": "sfwd-topic",
        "title": "Topic",
        "body": "",
        "materials_text": "",
        "links": []
    },
    "46": {
        "id": 46,
        "type": "sfwd-topic",
        "title": "Topic",
        "body": "",
        "materials_text": "",
        "links": []
    },
    "51": {
        "id": 51,
        "type": "sfwd-topic",
        "title": "Topic",
        "body": "",
        "materials_text": "",
        "links": []
    },
    "38": {
        "id": 38,
        "type": "sfwd-topic",
        "title": "Your Goals & Their Baskets",
        "body": "",
        "materials_text": "",
        "links": []
    }
}